Strategic Approach

Celebrity Partnerships Driving Mainstream Appeal

Throughout my career, I have partnered with high-profile celebrities to amplify brand visibility and connect with mainstream audiences. Collaborating with Alec Baldwin for Words With Friends generated widespread media attention, elevating the game’s cultural relevance. For Harry Potter: Puzzles and Spells, I worked with Zayn Malik of One Direction, leveraging his global fanbase to engage a broader audience. Similarly, I teamed up with Peter Serafinowicz for Dark Souls, drawing on his status to secure significant mainstream media coverage. During my time at The Active Channel, I partnered with prominent athletes and sports personalities to promote health and wellness campaigns, creating impactful narratives that resonated with their audiences. Early in my career, I worked with DJ Jazzy Jeff to amplify the reach of music compilation launches, generating excitement and engagement within the industry.

Influencer-Led Campaign Success

Working with influencers has been instrumental in driving brand campaigns to new heights. At Bossa Studios, I collaborated with the late TotalBiscuit, a renowned gaming personality, to bring Surgeon Simulator into the mainstream. His content helped transform the game from niche appeal to widespread recognition, demonstrating the power of authentic influencer partnerships. My ability to identify influencers whose values aligned with the brand ensured that these collaborations resonated deeply with target audiences, creating organic and impactful engagement.

Cross-Platform Amplification

All campaigns, whether celebrity or influencer-led, were strategically executed across platforms like Instagram, X (formerly Twitter), and more. By tailoring messages to suit each platform’s unique strengths, I ensured cohesive storytelling while reaching diverse audiences. This approach not only maximised visibility but also created a seamless and effective cross-platform presence.