Transforming Brands Through Social Media Management
I’ve driven social media growth and engagement across gaming, esports, and corporate sectors, leveraging audience insights to enhance brand presence. My campaigns build trust and strong connections, while my crisis management approach safeguards brand reputation through carefully crafted messaging for global communities.
Social Landscape
In today’s digital landscape, social media has become a critical tool for brands to engage with audiences, grow visibility, and foster trust. For companies across gaming, esports, and corporate sectors, the challenge lies in crafting cohesive strategies that resonate with diverse stakeholders while driving measurable growth and engagement.
Strategic Approach
Corporate Social Media Success
At ESL FACEIT Group, I transformed the organization’s LinkedIn presence into a thriving hub for engaging with partners, investors, and thought leaders in the esports industry. By crafting compelling content and establishing a consistent narrative, the platform became a cornerstone of the company’s corporate communications strategy. Similarly, at Bossa Studios, I orchestrated a remarkable evolution of their social media channels, crafting stories that resonated deeply with audiences and amplifying community interaction. Meanwhile, at Zynga, I worked closely with teams to shape corporate content for their social channels, elevating the company’s professional presence and fostering stronger connections with investors and stakeholders.
Crisis Management Through Social Media
In moments of high-pressure, such as sunsetting games, addressing data breaches, or responding to community backlash, I took a transparent and empathetic approach to communication. By engaging audiences across forums and social channels, I ensured they felt informed and heard. These efforts not only minimized potential reputational damage but also built trust and strengthened relationships with players and partners alike.
Data-Driven Audience Engagement
Working alongside analytics teams at both ESL and Zynga, I delved into audience data to pinpoint key demographics and trends. These insights shaped campaigns and content strategies that resonated with the right audiences, driving meaningful engagement. By continuously analyzing performance, I refined social media strategies to maximize impact, delivering authentic, effective communication that consistently fostered audience growth and deeper brand loyalty.
Engagement Results
At ESL FACEIT Group, I drove the corporate LinkedIn channel to over 100,000 followers, transforming it into a powerful platform for industry thought leadership. By sharing compelling stories, highlighting esports innovations, and engaging directly with partners and investors, the channel became a cornerstone of the company’s professional presence and a leader in the competitive gaming space.
At Bossa Studios, I achieved a 400% increase in social media followers in just one year for BAFTA award winning game, Monstermind, growing the audience from 30,000 to 150,000. This was accomplished through creative campaigns, community engagement strategies, and partnerships with influencers, which turned their platforms into thriving hubs of activity and conversation for fans.
For Zynga, I elevated their corporate social media presence by crafting targeted content strategies that resonated with key stakeholders. This approach not only boosted engagement but also solidified the company’s reputation among investors, partners, and industry leaders.
During critical situations, such as sunsetting games and addressing community concerns, I successfully preserved audience trust and loyalty. By delivering transparent and empathetic messaging, I minimized risks to reputation and ensured players and stakeholders felt informed and valued.